Tracking the decline of trade-ins

Tracking the decline of trade-ins

For the last two years, the automotive industry has felt like a WWE wrestling SmackDown event. This current year is turning out to be WORSE than last year. Here are insights into the used car inventory on Dealer Lots:This graph compares the last 3 years: 2019...
Have you tried this for your dealers?

Have you tried this for your dealers?

If you are marketing for dealerships, there is one thing keeping you up at night:“How can our campaigns deliver more sales for our dealership clients?”It’s hard out there…  And it’s only getting harder.  Car sales are slowing, layoffs are starting…What can you do?When...
This Message is Simple

This Message is Simple

Data drives the most expensive part of your marketing…Let me say that again slightly differently:The least expensive part of your direct mail campaign ~ the Data ~ drives the success for the most expensive part of your campaign – the Print and Postage.Consider the...
New Year… Is the Party Over?

New Year… Is the Party Over?

Happy New Year!  We hope everyone survived the holiday’s festivities. With 2017 behind us, it’s time to look ahead. Are you asking yourself, “What does 2018 hold in car sales?” Do you plan to keep doing the same campaigns? As a company that works with hundreds of...