Maximizing Customer Connections: The Critical Importance of Updating Automotive DMS Data
Think about it, how many existing customers are you no longer able to contact? Consider this: dealerships invest a considerable sum, roughly $500, to acquire just one new customer. Yet, shockingly, the ability to upkeep the existing customer database is an ongoing...
Disrupting Retail: Overcoming DTC Challenges With Data
The direct to consumer (DTC) business model has been disrupting traditional retail for years. Yeti, manufacturer of high-end coolers and portable drinkware, pulled its products from Lowes in favor of a DTC model. But new challenges, including social media as the new...
The DTC Challenge: Addressing the Avalanche of DTC Data
If you’re thinking about getting into the subscription business, you’ve probably heard of the DTC model. It’s increasing popularity runs the gamut of consumer goods — including multiple options for everything from fresh food and entertainment to stationery and...
DTC Subscriptions: How Do You Know the Price Is Right?
Pricing models are a critical DTC business strategy. To quote Patrick Campbell of ProfitWell, “You can’t just take the product to market and hope; the market is out of your control.” Along with your plans for product marketing and distribution, the right pricing...
Data Quality Management for Subscription Services
Subscription services are everywhere these days, easing our hectic schedules and providing a wide variety of conveniences. Media, personal care products, easy-prep meals, and more can all be delivered to your door via a weekly or monthly subscription. But subscription...
Dealing With Data Duplicates
Do you know the steps to take for dealing with data duplicates? What about the deduping minefields to avoid? Follow these five steps for disaster-free duplicate identification. To learn more about data duplicates, the dangers of deduping, and custom data quality...
Data Quality Goals for the Next 30 Days
In 2021, 75% of companies who made moves to improve the quality of their data exceeded their annual business goals. Data quality is clearly fundamental to the well-being of your business. If your data is wrong, you can’t understand your customers, establish...
Averting Data Deduping Disasters
What’s the most dangerous word in data quality management? Deduping. Before you start dumping records, consider what data duplicate records can provide, and whether you’re deleting essential information. To learn more about data duplicates, the dangers of deduping,...
Disasters in Data Quality: What Can (and Can’t) Go Wrong HAS Gone Wrong
Bad data can have disastrous — even fatal — consequences, but some people still struggle to understand the potential gravity of data quality problems. The longer a business survives without a data quality disaster, the more complacent they tend to become with...
Expert Quick Tips: How to overcome 5 common customer data quality obstacles
Whether your data is right or wrong, it's driving every decision you make. Read that again. Whether your data is right or wrong, it's driving every decision you make. Let's face it. Maintaining quality data is a never-ending, thorny challenge that continually gets...
Almost Out of Cookies: What Now?
Third-party cookies have long been the go-to resource for consumer data collection, particularly for targeted marketing and advertising campaigns. But privacy and cybersecurity concerns, along with increasing governmental regulation, have major internet and technology...
What does a complete data quality management solution include?
From identifying the source(s) of your company’s data to the nitty gritty of data analysis, our team is equipped to provide yours with a complete data quality management solution customized for your unique business needs. Feeling frustrated with your data? Reach out...