If you are marketing for dealerships, there is one thing keeping you up at night:
“How can our campaigns deliver more sales for our dealership clients?”
It’s hard out there… And it’s only getting harder. Car sales are slowing, layoffs are starting…
What can you do?
When it comes to finding new clients for your dealerships, shift to very specific make/model selections instead of relying on the same tired, broad data selects for each campaign. This is critical, and we may just have the right solution for you.
We can identify these make/models for you using our proprietary DEALER PMA (Primary Market Area) which is based on the dealers brand and location.
Here is an example of a few of the makes/models that work well for a Kia Dealer on the west coast of Florida. Our Dealer PMA solution can be used for any brand in any geography. Actual campaign results are at the end of this message):
Chevy Cavalier, Chevy Malibu, Chevy Cobalt, Honda Civic, Ford Taurus, Ford Focus, Ford Escort, Nissan Sentra, Chrysler Sebring, Chrysler PT Cruiser, Mitsubishi Galant, Mitsubishi Eclipse, Jeep Liberty, Toyota Corolla, Toyota Camry
Do you notice how specific these model selections are? Doesn’t it make sense?
How do we identify these optimal make/models for your campaign?
Data is what we do every day. We analyze millions of records for thousands of dealerships. Based on any dealer’s location and the make, we can identify the best current make/model owners for prospecting. THIS IS NOT BASED ON THE DEALER’S DATABASE!
Actual Test Results
The below report shows all of the registrations from the email marketing campaign.
The Dealer sold 21 vehicles (14 new and 7 used), PLUS the entire Dealer Group (5 dealerships within several miles of this Dealer) sold a total of 90 vehicles.
Contact us to learn more