by Xcelerated Data | Mar 20, 2024 | Data From the Trenches, Data Insights, Data Quality, Resources
Think about it, how many existing customers are you no longer able to contact? Consider this: dealerships invest a considerable sum, roughly $500, to acquire just one new customer. Yet, shockingly, the ability to upkeep the existing customer database is an ongoing...
by Pam Lang | Sep 21, 2021 | Data From the Trenches, Data Quality
It can be funny until these customer names show up in YOUR data. And how about Slime Ball, Welfare Leech, Ray Rat, Busy Body, or Dick Jiggles? And right up there with Captain Underpants, the ever popular Poop Pooper. The worst ones are not always the standard curse...
by Xcelerated Data | Jun 10, 2021 | Data From the Trenches, Data Insights
Data drives the most expensive part of your marketing…Let me say that again slightly differently:The least expensive part of your direct mail campaign ~ the Data ~ drives the success for the most expensive part of your campaign – the Print and Postage.Consider the...
