by Pam Lang | Sep 21, 2021 | Data From the Trenches, Data Quality
It can be funny until these customer names show up in YOUR data. And how about Slime Ball, Welfare Leech, Ray Rat, Busy Body, or Dick Jiggles? And right up there with Captain Underpants, the ever popular Poop Pooper. The worst ones are not always the standard curse...
by Wendy Bella | Sep 14, 2021 | Data Insights, Data Quality
The quality of your business decisions is only as good as the quality of your data. Poor quality data costs businesses a staggering $700 billion a year. What is poor data quality costing your business? Insights on your customers drive business decisions and marketing...
by Luc Patterson | Aug 30, 2021 | Data Quality, Deduping, Resources
Even the “right tools”, if used incorrectly, can have devastating results We had to deliver the bad news: The agency’s team was removing the wrong records from the clients’ data. On one small campaign alone the agency lost $1100.But it was...
