by Wendy Bella | Sep 14, 2021 | Data Insights, Data Quality
The quality of your business decisions is only as good as the quality of your data. Poor quality data costs businesses a staggering $700 billion a year. What is poor data quality costing your business? Insights on your customers drive business decisions and marketing...
by Luc Patterson | Aug 30, 2021 | Data Quality, Deduping, Resources
Even the “right tools”, if used incorrectly, can have devastating results We had to deliver the bad news: The agency’s team was removing the wrong records from the clients’ data. On one small campaign alone the agency lost $1100.But it was...
