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TOP AGENCY TO THE LARGEST DEALER GROUPS​ OVER 1000 DEALERS IN THEIR PORTFOLIOThe Challenge: Agency created an integrated conquest marketing platform for dealerships and required Vehicle Ownership data Intelligence to make targeted marketing decisions.​ Our task: Create a data set that met their requirements using our in-house compiled Vehicle Ownership file of 170 million records with demographics.​ Result: Working with their marketing and data team, we created the needed data set that is updated quarterly. ​

TOP AGENCY TO THE LARGEST DEALER GROUPS​ OVER 1000 DEALERS IN THEIR PORTFOLIOThe Challenge: Equity Mining on existing vehicles is a valuable marketing tool when creating new vehicle offers. Both accuracy and completeness of each record is KEY. Our task: Create a customized, automated solutions that processes Sales Data, Service Data, CRM Data to fix incorrect or fill missing data points. Identify no-longer owned vehicles, and Identify and append additional vehicles in the HH Result: Working with their data and marketing teams, we created the many-step, customized, automated process. Currently process an average of 1 million records each month for this client, with more than 79% receiving some type of update or correction.

One of the largest Full Dealer Solutions Company Thousands of dealers using their DMS and Marketing PlatformsThe Challenge: First- Party Data and third-party Data Project to drive new service clients for our client’s dealers. Our task: Identify vehicles that are no longer owned, which vehicles were traded at a different dealership and find the new owners with emails addresses Result: Dealer files sent daily, processed over 20 million records in the last 12 months for over 1200 dealers that continue on this program. Our client automated their side to send the email campaigns