Most Popular Traded in Vehicle Years
If you're only targeting vehicles four or five years old and newer for a buyback offer, how many opportunities are you missing out on? Here are insights into the used car inventory on Dealer Lots:Expanding your criteria to seven to ten-year-old vehicles can...
Tracking the decline of trade-ins
For the last two years, the automotive industry has felt like a WWE wrestling SmackDown event. This current year is turning out to be WORSE than last year. Here are insights into the used car inventory on Dealer Lots:This graph compares the last 3 years: 2019...
When Buying a Car Online is as Easy as Buying Swiffer Refills
The ETA was 45 minutes for the tow truck to come to retrieve my car, which had died in the middle of four traffic lanes during rush hour. I felt the bead of sweat drip from my chin and watched as it seemed to immediately evaporate once it hit the scorching asphalt...
Don’t let Captain Underpants visit your client
It can be funny until these customer names show up in YOUR data. And how about Slime Ball, Welfare Leech, Ray Rat, Busy Body, or Dick Jiggles? And right up there with Captain Underpants, the ever popular Poop Pooper. The worst ones are not always the standard curse...
Five signs it’s time to get help with your data quality
The quality of your business decisions is only as good as the quality of your data. Poor quality data costs businesses a staggering $700 billion a year. What is poor data quality costing your business? Insights on your customers drive business decisions and marketing...
5 Critical Steps for deduping in Excel
It happens…You’re under a time crunch to deliver data for a business project, and a few duplicates catch your eye. What now?Luckily, Excel provides tools to dedupe data in a pinch. WAIT!! Before you click that Remove Duplicates button, and before you delete any...
AVOID These 3 Deduping DIY Disasters
Even the "right tools", if used incorrectly, can have devastating results We had to deliver the bad news: The agency's team was removing the wrong records from the clients' data. On one small campaign alone the agency lost $1100.But it was worse: they had been running...
DIY Disasters: Not Just for Home Renovations Anymore
How many times have you gotten a quote for something – a remodel, a repair, a process, a service.... and thought it was too high priced? MANY TIMES! Am I Right?? Be honest.. Same here. We received several ‘outrageous’ quotes to remodel our second bathroom and laundry...
Have you tried this for your dealers?
If you are marketing for dealerships, there is one thing keeping you up at night:“How can our campaigns deliver more sales for our dealership clients?”It’s hard out there… And it’s only getting harder. Car sales are slowing, layoffs are starting…What can you do?When...
This is Not Sexy
The daily, unromantic grind of sourcing and analyzing data to build products for marketing is not sexy.The tediousness, testing, tweaking, then deleting and starting again in the quest to find the right formula is definitely not sexy. But when you do find the right...
This Message is Simple
Data drives the most expensive part of your marketing…Let me say that again slightly differently:The least expensive part of your direct mail campaign ~ the Data ~ drives the success for the most expensive part of your campaign – the Print and Postage.Consider the...
Solving Dealer System Data Issues for Top Public Dealership Group
$11 Billion Dealership GroupOver 200 dealers and repair shopsThe Challenge: Correct multiple data issues, identify and code duplicates within the strict business rules of their Dealer system consisting of about 5 million recordsIntense Fear and concern for losing...