Data Cleaning & Hygiene solutions
Xcelerated’s data cleaning, hygiene, enrichment and enhancement solutions give you a high-integrity foundation for marketing, analytics and activation, using our proprietary consumer identity graph, 300+ million verified profiles and years of continuous refinement.
Data Cleaning & Hygiene solutions
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Email Append
Add verified primary and alternate email addresses to your customer or prospect records. Our layered data sources and validation process ensure active, deliverable inboxes — not dead addresses.
Alternate emails extend reach and reactivation opportunities, helping brands recover lost connections and drive higher engagement rates.
Phone Append
Attach validated landline and mobile numbers to your records for stronger outbound and omni-channel campaigns.
Each number is verified through carrier-level validation and real-time activity data, giving your team confidence that every call, text, or match is legitimate.
Reverse Append
Start with a single data point — like a phone number or email — and reveal the complete consumer identity including name, address, and verified contact details.
Reverse appends are ideal for CRM enrichment, customer lookup, lead verification, and fraud prevention initiatives.
Address Append
Enhance your records with verified postal addresses that pass NCOA, TruAddress, CASSand deliverability checks.
Our process confirms that each household is valid and current, helping reduce undeliverable mail and wasted spend in direct campaigns.
Data cleaning and hygiene ensure your customer and prospect data remains accurate, complete, and usable across marketing, sales, and analytics. This process identifies outdated, duplicate, and incorrect records, then verifies and standardizes key data points so your systems reflect real people, real households, and real opportunities.
Data cleaning is the process of correcting, removing, or standardizing inaccurate, incomplete, or duplicate records. Data hygiene refers to the ongoing maintenance that keeps your data accurate over time as people move, change contact information, or update behaviors.
Unclean data leads to wasted ad spend, missed contacts, poor targeting, and unreliable reporting. Clean data improves deliverability, audience accuracy, attribution, and overall campaign performance by ensuring your outreach reaches real, reachable consumers.
Unclean data leads to wasted ad spend, missed contacts, poor targeting, and unreliable reporting. Clean data improves deliverability, audience accuracy, attribution, and overall campaign performance by ensuring your outreach reaches real, reachable consumers.
“THANK YOU so much for your efforts and getting this done for us! We so appreciate this! Technical glitches happen but when we have “human” support like yours behind the scenes, it makes every ounce of difference! Thanks again so much!!”
