Accurate Data. Clean Records. Actionable Insights.

Data Cleaning & Hygiene solutions

Xcelerated’s data cleaning, hygiene, enrichment and enhancement solutions give you a high-integrity foundation for marketing, analytics and activation, using our proprietary consumer identity graph, 300+ million verified profiles and years of continuous refinement.

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Digital illustration of clean consumer records connected through verified identities within a structured data environment.

What Data Hygiene Really Means for Your Business
Clean. Verified. Complete.

Understanding Data Hygiene

Behind every high-performing marketing strategy is clean, accurate, and fully verified data.

Data Cleaning & Hygiene solutions

The Xcelerated Hygiene Process

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  • Email Append

    Email Appends That Reconnect You With Real Customers

    Add verified primary and alternate email addresses to your customer or prospect records. Our layered data sources and validation process ensure active, deliverable inboxes — not dead addresses.

    Alternate emails extend reach and reactivation opportunities, helping brands recover lost connections and drive higher engagement rates.

    Phone Append

    Verified Phone Appends That Improve Reach and Accuracy

    Attach validated landline and mobile numbers to your records for stronger outbound and omni-channel campaigns.

    Each number is verified through carrier-level validation and real-time activity data, giving your team confidence that every call, text, or match is legitimate.

    Reverse Append

    Reverse Appends That Uncover Full Consumer Identities

    Start with a single data point — like a phone number or email — and reveal the complete consumer identity including name, address, and verified contact details.

    Reverse appends are ideal for CRM enrichment, customer lookup, lead verification, and fraud prevention initiatives.

    Address Append

    Physical Address Appends That Ensure You Reach the Right Household

    Enhance your records with verified postal addresses that pass NCOA, TruAddress, CASSand deliverability checks.

    Our process confirms that each household is valid and current, helping reduce undeliverable mail and wasted spend in direct campaigns.

CASE STUDY: The Cost of Marketing to Bad Data

This automotive client actively marketed to a customer database of approximately 30,000 records. After applying data hygiene and ownership validation, nearly 10,000 records were identified as no longer owned or marketable due to outdated ownership or unreliable contact information. Despite this, full campaigns had already been executed against these records, resulting in significant marketing spend with minimal return.

  • 0K

    Total Customer Records

  • 0K

    No Longer Owned

  • 0%

    Database Unmarketable

  • $0K

    Spent Annually on Bad Data

Data Cleaning & Hygiene FAQs

Data cleaning and hygiene ensure your customer and prospect data remains accurate, complete, and usable across marketing, sales, and analytics. This process identifies outdated, duplicate, and incorrect records, then verifies and standardizes key data points so your systems reflect real people, real households, and real opportunities.

Data cleaning is the process of correcting, removing, or standardizing inaccurate, incomplete, or duplicate records. Data hygiene refers to the ongoing maintenance that keeps your data accurate over time as people move, change contact information, or update behaviors.

Unclean data leads to wasted ad spend, missed contacts, poor targeting, and unreliable reporting. Clean data improves deliverability, audience accuracy, attribution, and overall campaign performance by ensuring your outreach reaches real, reachable consumers.

Unclean data leads to wasted ad spend, missed contacts, poor targeting, and unreliable reporting. Clean data improves deliverability, audience accuracy, attribution, and overall campaign performance by ensuring your outreach reaches real, reachable consumers.

“THANK YOU so much for your efforts and getting this done for us! We so appreciate this! Technical glitches happen but when we have “human” support like yours behind the scenes, it makes every ounce of difference! Thanks again so much!!”

Carly London
Head of Growth at Lively