by Luc Patterson | Sep 28, 2021 | Opinion
The ETA was 45 minutes for the tow truck to come to retrieve my car, which had died in the middle of four traffic lanes during rush hour. I felt the bead of sweat drip from my chin and watched as it seemed to immediately evaporate once it hit the scorching asphalt...
by Luc Patterson | Aug 30, 2021 | Data Quality, Deduping, Resources
Even the “right tools”, if used incorrectly, can have devastating results We had to deliver the bad news: The agency’s team was removing the wrong records from the clients’ data. On one small campaign alone the agency lost $1100.But it was...