1 XCELERATED DATA’S SERVICES OVERVIEW
At Xcelerated Data LLC (“Xcelerated”), we provide a wide variety of data products and services to our clients. These products help our clients (and their clients) to provide more targeted, efficient and relevant marketing and communications, and to understand their consumers better. Our clients may advertise to and communicate with their own customers, or on behalf of their customers, through various media channels, like direct mail, email, display ads, social media or even TV or radio ads. Our direct services are described in greater detail on our website, www.Xcelerated.com.
2 THE TYPES OF DATA THAT WE OBTAIN AND USE
Xcelerated receives information from and handles information on behalf of a wide variety of consumer-facing companies, applications and services, “B2B” companies and services, and data compilers and suppliers. We sometimes receive information through public sources, such as census data, court or county clerk records, property records, legal records and other public records. This information (the “Information”) may include:
- Identifying information such as first/last name, postal address, email address, and telephone number, vehicle, and various demographics;
- Information derived online, such as IP addresses, from which we may infer geographic location;
- Information about transactions or activities people have engaged in, like (simply for example) purchasing a home, joining a cycling club, requesting an insurance quote, servicing a vehicle, or graduating from a nursing school;
We also sometimes collect or work with other companies that collect (in addition to IP addresses) anonymous or pseudonymous identifiers such as cookie identifiers or mobile identifiers. We also sometimes work with other companies that may combine various information they receive from us (which they may de-identify or obfuscate) with cookie identifiers or mobile identifiers, such as device-based IDFAs and Android Ad IDs, including to better target advertising and content.
3 OUR SERVICES, AND HOW WE USE INFORMATION
We use and make available Information for various purposes. For instance, we may use this Information for the following purposes:
We help clients and companies that provide services to our or their clients (all referred to as “Clients”) to deliver, target and optimize direct mail and email campaigns, display, mobile and social media marketing. We may do this simply by providing Clients with Information, or we may provide additional operational services;
We may help Clients measure the effectiveness of ad campaigns (online and offline), such as by determining which messages are most likely to be seen or opened by which types of consumers, or which types of ads are most likely to lead to purchases;
We create and share various data and identity models that help Clients to match common identities across different channels, such as (simply for illustration purposes) when a company wants to use its email list to market to those same customers through display channels, or when a company wants to use its customer list to send emails to those customers;
We provide other data services, such as (but not limited to) verification, record look-ups, B2B records and services, and other analytics and database tools.
The above is not necessarily an exclusive description of the ways we may use Information or offer our services. (You may learn more about our products and services by reviewing descriptions of our services on our website.) However, we strive to use data responsibly and to work with legal and responsible marketers, and to help marketers create and deliver marketing that is relevant and informative.
Xcelerated complies with all applicable privacy laws and regulations.
4 THE INFORMATION COLLECTED ON OUR WEBSITE
This website itself is primarily directed to businesses that may wish to use our services, but we of course welcome consumers and others who want to know more about our services. When you access this website or contact us by email, we may collect the following information:
Personal Information. When you provide us with information through our website, such as to request or download information, sign up for a newsletter, event or service, or log in to a service or application we provide, we may request, and you may provide certain Information to us. We may use the Information for any business purpose, including to administer your account and provide you services, to send communications and administrative emails, to respond to your inquiries, and to send marketing and product update messages. We may also use it to analyze how customers are using our website or services.
Passively Collected Information. Whether or not you sign up for an account or provide us with Information, we may collect other information when you visit our website. This may include:
The type of browser and operating system you have used to access the website, a time-stamp, and other browser or device information;
Your IP address (which is a number automatically assigned to your computer when you access the Internet and can be used to derive your general geographic location);
Your clickstream data and any URL referral information (such as any website or social media platform that referred you to our website);
What part(s) of our website you visit, click and view, and how long you view it;
A unique identifier, which we may associate with a cookie, device identifier or similar technology.
We may collect or store the above information by using cookies, web beacons, and similar technologies, and may target or retarget ads to you using those cookies, device identifiers, or similar technologies, when you browse the Internet or use your mobile device. To opt out of this type of targeted online advertising (sometimes called “interest-based advertising”) or to learn more about it, please go to aboutads.info. We may combine any information including Information you provide to us.
You can unsubscribe from our corporate emails by accessing the “opt out” or “unsubscribe” (or similar) link we provide in the footer of each email that we send. Keep in mind, however, that even if you delete your account, we may retain your Information to comply with laws, prevent fraud, resolve disputes, troubleshoot problems, assist with any investigations, enforce our agreements and policies, and take other actions permitted by law. Note that even if you unsubscribe or opt-out, we may still send you communications related to your use of and transactions with our services.
5 HOW WE WORK WITH AND SHARE DATA WITH THIRD PARTIES
Xcelerated may share data it has, including Information and Data Segments, as follows:
Partners: We may share data, including the Information and Data Segments, with business and data partners or with Clients, to help provide more tailored advertising and for analytical purposes.
Corporate transfers: If Xcelerated or its significant assets are purchased by another entity, our data will likely be transferred to that entity, including for due diligence prior to any such potential purchase.
Affiliates, Parents and Subsidiaries: We may share some or all of the data in our possession with affiliated or subsidiary companies.
As Required by Law or to Protect Any Party: Xcelerated may disclose data if we believe in good faith that such disclosure is necessary to (a) comply with relevant laws or to respond to subpoenas or warrants served on us; or (b) to protect or otherwise defend the rights, property or safety of Xcelerated, a Client or any other party.
Data We Collect on Our Website. We use data that you provide to us on our website to market, we may use this data for our business purposes. For instance, if you provide us with your name and email address, we may put your information into our proprietary database and send you newsletters about our company, our services, and events.
6 YOUR MARKETING AND PRIVACY CHOICES
Opting Out of Xcelerated’s Database. You may click here to send an email to us, to opt out of Xcelerated’s database. If you do so, please include the following information (a) first and last name, and (b) current address. You may also provide us with other addresses you have lived at during the previous five years, which may help us to opt you out even if we have not yet acquired your current address information. If you decide to opt out in this way, we will stop using data in Xcelerated’s proprietary database to help our customers send or tailor ads and content to you, including through email, direct mail or online display marketing. Doing so will not opt you out of our Clients’ databases, only data in Xcelerated’s own database – so other companies that we work with may still send ads, offers and content to you. We may also retain certain information for products that involve risk, compliance or anti-fraud measures.
Opting Out of Online Targeting. If you wish to opt out of other third party ad platforms and ad networks (including ones we work with and may have transferred data to in the past), we recommend visiting the opt-out pages offered by the Network Advertising Initiative and the DAA’s AboutAds program. Opting out through the above methods will cause one or more opt-out cookies to be set on your browser or device, to indicate that you have opted out. Opting out in this way won’t prevent you from seeing ads: but it will in many cases lead the companies listed to stop customizing ads based on inferences they have made about you or your interests. Also note that these “opt-outs” are browser-specific, so opting out on one browser will not affect a second browser or device that you use. Thus, if you buy a new device, change browsers or clear all cookies, you’ll need to perform this opt-out task again.
Unsubscribing from Our Emails. When we send an email to you (whether on our behalf or on behalf of a Client), we will provide a way for you to opt out of receiving similar emails in the future. Usually, this appears as an “unsubscribe” or “opt out” link in the footer of the email.
7 QUESTIONS OR CONCERNS
If you have questions or concerns about Xcelerated’s privacy efforts or data products, please contact us:
Xcelerated Data LLC
2940 Hebron Park Drive, Suite 316
Hebron, KY 41048
Phone: (877) 236-9155
Fax: (866) 468-3256